What can we do with our Site?

1. We can use it to inform and attract people to our business, church, or organisation.
   • New community members
   • New believers
   • People looking for a service or product we provide.
2. We can use it for “e”-vangelism: By placing content relevant to personal and community issues, in a search engine friendly manner we can get our message to those who need it
3. We can use it to define our Church Identity: The congregation can see the leaderships values, vision and goals in a deliberate and clear way. This prevents confusion and lack of buy-in by the congregation, and facilitates new member integration.
4. We can use it to generate a conversational sense of what the congregation is about: By having an easily manageable and regularly updated site, it expresses, generates, effects and encourage a conversational form of understanding about who we are and what we do, rather than less effective methods like “authoritarian”

Bad website designs have a bad effect, like any form of bad advertising. In this case it can foster an image of non caring, incompetence, and can cause the congregation to not use the internet as a tool as efectively as they could, as they feel ashamed.