How do we create the WOW factor?

Well, once we have all our content, we need to format it the right way, here are some guidelines, again from biz.org:

Consistant branding: use the same or similar fonts, colours, logos throughout the site.
Clear, constant, and intuitive navigation
Lots of white space: clutter only reduces the impact of whats most important, your message.
Use text links: search engines cant follow buttons, flash, drop down menus, etc.
MAKE SURE IT LOADS FAST!!!
It needs to have a professional look and feel. Most commonly this is done with a simple, clean, uncluttered look, for example: http://www.porsche.com
Use high quality images, art, logos, etc. By doing this one a simple, clean site, they will stand out and really make an impact.

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